Google Ads seamlessly integrate into a larger digital marketing plan. The effectiveness of Google Ads as a method for generating leads and driving sales only from search engine results is unmatched by very few other search ads platforms, to say nothing of measuring up.
And if you're asking whether Google Ads are effective, the answer is unquestionably yes. However, you are not yet required to concur. Here are 7 advantages of Google Ads to expand your brand awareness and business to persuade you:
1. Move to the top of SERPs before everyone else
Are you longingly eyeing the first page of Google search engine results for the terms you're pursuing? With Google Ads, you can surpass them all.
On search results pages, Google Advertising and Google Shopping ads appear first, even before the very best organic Google search engine results.
2. Quick Effects
If you want to be at the top of the Google search engine results page, you may spend many months or even up to a year trying to fit all the necessary parts to the SEO puzzle. Alternatively, you could forego all that effort and use a Google Ads campaign.
When you have the time (read: weeks and months) to develop SEO to the fullest extent, it works incredibly well.
But on a typical day, the Google Ads you set up in the later morning hours can be bringing you hot leads by the early afternoon. You can almost instantly begin seeing results from your Google Ads after your criteria (keywords, headlines, geo market, bids, and landing page) have been established.
3. Reliable Outcomes
Google Ads gives a certain level of predictability, unlike the majority of other types of advertising that are available. This eliminates a lot of the uncertainty and enables you to work at a level where you know you can make money.
Testing the most effective demographics, keywords, platforms, and headlines is possible with Google Ads. You can lower your bid for less lucrative terms and keywords while raising it for more lucrative ones. You can increase your budget to accommodate the phrases that, as you've come to understand, consistently produce a steady stream of high-quality leads for your company.
4. Scalable with ease
The simplicity with which Google Ads may be scaled to reach more consumers in your industry is one of their best features. In reality, when your market is big, Google Ads campaigns are most helpful. Businesses like yours have access to a virtually limitless number of leads from search results because to the billions of Google searches performed every single day.
5. Highly Intentional Keyword Targeting
Results are presented by Google Ads based on intent. As a result, your advertisements are seen by people who are really interested in what your company has to offer. You can even increase the effectiveness of your adverts by focusing on terms that denote a buyer's intent, ensuring that your advertisement is seen by those who are actively looking to buy.
6. Gmail Ads
Gmail has 53% of all email subscribers signed up, thus you should pick this email service to advertise on. And a Google Ads campaign can help you accomplish that.
Due to the fact that few advertisers opt to use Gmail advertising, it is also inexpensive to employ.
7. Remarketing's simplicity
Given that almost everyone uses a Google product, there are endless opportunities for remarketing. Your remarketing advertising can be displayed on a variety of platforms.
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